Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital Marketing Services 1. Content Marketing. Your online content and properties are often the first impression your customers have of your brand. ... 2. Search Engine Optimization. ... 3. Social Media Marketing. ... 4. Influencer Marketing. ... 5. Digital Advertising. ... 6. Website Analytics. Types of online digital marketing include: • Search Engine Optimization (SEO) • Search Engine Marketing and Pay-Per-Click Advertising. • Social Media Marketing. • Content Marketing. • Affiliate Marketing. • Influencer Marketing. • Email Marketing.