In this new age, with wide ranging customer preference and the influx of new products by the minute, it is necessary to ensure that products released to the market are tailored towards the consumers. This process usually involves a concrete and continuous development, testing and modification of the product and embodied by the guidelines in the field of research. Modern tools in Data Analysis and Artificial Intelligence provide cutting edge approaches to aid in this process. In close association to the development and testing of products, is the marketing of the products to consumers. An area which is heavily in the claws of Social Media. It is proven that videos play and will continue to play a role in bringing products in interestingly interactive ways to consumers. You wanna jump on this Ferris Wheel so we enjoy the ride together? There probably will not be that many seats at a time. You certainly want to catch this ride. You can come aboard now.