I begin by identifying the problem(s) at hand, conducting research and evaluations, and outlining strategic plans aimed at improving the overall experience. Research and evaluation may take the form of any number of techniques, such as having the system examined by an industry expert, usability tests, statistical analysis, online surveys, and interviews with users. A thorough examination of the problem lends greater credence to the strategic plan that is employed. There isn’t a single path that every company must follow to be successful in a world where connectivity is ubiquitous, communication is instant, and information is consumed quickly in bite-sized chunks. I am here to help you sort it all out, and to deliver measurable results that can help achieve your business goals and easily set your organization apart your peers.