Provides solutions to project / business questions by helping clients formulate, design and execute research tools. Custom-designs quantitative and qualitative research, surveys and questionnaires to address specific business/project challenges. Mines, analyses and organizes consumer data and insights, and translates these into actionable project or market directions. Trained and experienced to conduct deep-dive qualitative research (e.g., ethnographic studies), as well as to designs and facilitate focus group discussions. Trains and develops organizations to develop capability on intellectual property, and consumer/market research process, design and techniques.