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Consumer Marketing Consultant

$200/hr Starting at $600

Senior marketing leader with over twenty years of managerial and consulting experience resulting in significant increases in revenue, profitability and brand recognition for all clients. Especially skilled at organizing all elements of the marketing mix to focus clients on highest revenue producing opportunities. Harvard MBA and UC San Diego (BA - Economics) Will establish marketing leadership role in an organization ranging from an entrepreneurial start-up to an established business seeking to significantly expand its customer base and revenue. Both in brand management and as a consultant, I have managed staff, advertising agencies, market researchers, copywriters, graphic designers, and website developers. Whether they report directly to me or not, I am able to build a team that shares a clearly articulated vision in order to meet product and project goals. My marketing strength lies in my ability to “put myself in the user’s shoes”, with a focus on end benefits to the target consumer. Specialties: Branding and New Product Development: Opportunity identification via market research, data analysis, focus groups, competitive assessment. Strategic Planning: Identifying critical success factors (internal and external), consumer and trade trends, and strategic direction recommendations. Existing Program Management: My experience with the target consumer, combined with my creative and analytical skill

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$200/hr Ongoing

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Senior marketing leader with over twenty years of managerial and consulting experience resulting in significant increases in revenue, profitability and brand recognition for all clients. Especially skilled at organizing all elements of the marketing mix to focus clients on highest revenue producing opportunities. Harvard MBA and UC San Diego (BA - Economics) Will establish marketing leadership role in an organization ranging from an entrepreneurial start-up to an established business seeking to significantly expand its customer base and revenue. Both in brand management and as a consultant, I have managed staff, advertising agencies, market researchers, copywriters, graphic designers, and website developers. Whether they report directly to me or not, I am able to build a team that shares a clearly articulated vision in order to meet product and project goals. My marketing strength lies in my ability to “put myself in the user’s shoes”, with a focus on end benefits to the target consumer. Specialties: Branding and New Product Development: Opportunity identification via market research, data analysis, focus groups, competitive assessment. Strategic Planning: Identifying critical success factors (internal and external), consumer and trade trends, and strategic direction recommendations. Existing Program Management: My experience with the target consumer, combined with my creative and analytical skill

Skills & Expertise

AdvertisingAnalysisBenefitsBrand ManagementBrand MarketingConsultantConsultingConsumer MarketingContent DevelopmentCopywritingEconomicsFocus GroupsInternet MarketingLeadershipMarket ResearchMarketingMarketing StrategyNew Product DevelopmentProduct MarketingSalesSkincare

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