Content writing services typically include the following:

1. Research and analysis: A content writer will conduct research on the topic or subject matter, analyzing the target audience and their needs to create content that is informative, relevant, and engaging

2. Writing and editing: The writer will draft the content, taking into consideration the tone, style, and voice that best suits the client's brand and message. They will also revise and edit the content to ensure that it is accurate, free of errors, and meets the client's requirements.

3. Search engine optimization (SEO): Many content writers are skilled in SEO techniques, which involves using specific keywords and phrases to optimize the content for search engines and increase its visibility.

4. Content strategy and planning: A content writer may work with clients to develop a content strategy and plan that aligns with their business goals, marketing objectives, and target audience.