What your customers demand is clear, crisp engaging content. Something they can trust that answers their questions. And it's not just written content. Content marketing goes beyond what's written on a web page. Content marketing answers, informs, delights and prompts action. How Does Content Marketing Work? Like any part of your marketing strategy, content marketing starts with an understanding of your customer and mapping their needs to your goals. From this position of understanding, we go to work to deploy digital content assets that match your goals and the needs of your customers and prospects. We relentlessly test new content forms to find the mix that works best for your clients/ customers. And all of this is mapped out on a content planner document. The content planner document specifies who, what, where, when, why, and how of the content marketing strategy. How Do You Measure Content Marketing Success? Measurement is the key differentiator in your content marketing success. With Content Marketing, our Google Analytics expertise and inbound marketing software experience, you can measure a myriad of actions towards a given goal or sale. You will know how often someone visits your site, what they interacted with the most and what actions they've taken (like downloaded a whitepaper). If your website isn't set up for us to measure that success we can make it a reality. What Types of Content Can You Produce? Almost anything you can imagine! Blogposts, infographics, whitepapers, downloadables, videos, podcasts and more.