There is a science and an art to writing. The science is what we all learnt... some of which are the grammar, syntax and the punctuation "mumbo jumbo". But the art to writing is where the content comes alive and makes the readers come back for more. And this is what i do " the art of saying what your want to say like you imagined it to be said" I do understand the need of originality, resourcefulness, interactivity, and ranking higher on search engines. Also I place great value on instructions, deadlines and promises.