"Brand storyteller" — essentially, this is the trendy term to describe what I do. What this term really means is that I’m a copywriter and content marketing consultant who excels in the art of crafting compelling and actionable copy that fuels SEO, lead generation and conversion processes. 

I’ve been fortunate to find great success in helping businesses and consumers connect with the stories and mission behind the brand itself—the "why" instead of simply the "what."

My approach to authoring dynamic original content is informed by my academic background in English. I’m a big believer in the power of storytelling. For roughly a decade now, I’ve achieved great success as a freelance copywriter, social media manager and digital marketing specialist for a diverse mix of clients and employers. I adapt my style to suit every project—tackling everything from e-mail marketing and ad campaigns to online reputation management and web design that helps my clients unify their brand, increase their reach and stand out in a competitive environment.