-Work proactively with merchandising, product developers and marketing teams to understand key issues, product opportunities, and business challenges and translate into ideas for “newsworthy” content that engage and influence enthusiasts across their consumer journey. -Deliver a compelling mix of product-focused, brand-specific and editorial approaches that satisfy needs spanning digital brand storytelling, social engagement, shoppable content, etc. -Coordinate and execute content development calendar both for day-to-day and long-term efforts. -Leverage insightful perspective on trends, innovations, and competitive activity. -Support graphic design, video productions in developing concepts and scripts. -Ensure that all content programs embrace monitoring, measurement, analysis, and continuous optimization.