Edit and proofread written pieces before publication,
Conduct keyword research and use SEO guidelines to optimize content,
Promote content on social networks and monitor engagement (e.g. comments and shares)
Identify customers’ needs and recommend new topics,
Coordinate with marketing and design teams to illustrate articles
Work with marketing operations team to measure web traffic to content (e.g. conversion and bounce rates), as well as leverage data to determine overall effectiveness of created content