I love writing and indulge myself with short stories and blog posts.Professionally, I have worked on content development for a new web portal on alternative medicine. The scope of the project was to collate information through discussions with doctors,experts and patients, add online research, verify the accuracy of the information through panel experts, and finally create simple,SEO optimized content for the portal. This included interactive information on common ailments, remedies, lifestyle changes, diets etc. The mandate was to discreetly include the sponsoring organisation's skincare products without "marketing" them.