Help clients to development content in all forms to drive new and current business. Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. The development of a functional content calendar throughout the enterprise verticals. Supervising writers, editors, content strategists; be an arbiter of best practices in messaging, writing, and style. Integration of content activities within traditional marketing campaigns. Working with owners of particular content to revise and measure particular content and marketing goals. Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. Ensuring consistent global experience and implement appropriate localization/translation strategies.