A successful content marketing funnel moves people from awareness of your product to satisfied customer of your business. It’s a multi-stage process. On average, a person consumes 11.4 pieces of content before making a purchase decision, according to Forrester. Some of that content is likely a direct answer to the question, “Should I buy X or Y?” But think about your own purchasing behavior. Did you start by comparing the prices of two or more existing options? It’s fair to assume that many buyers (you and I included) start the process long before we get to that final choice – we search, we talk to friends and colleagues, we read reviews and a blog post or two (or three or 10). Alex Migit knows this. According to a 2018 study by HubSpot, 61% of marketers stress that generating more traffic and leads is their top priority. But leads and traffic don’t come to our content just to buy something — they come to learn, to educate themselves. This is why having a strong content marketing funnel is vital to your business. A content marketing funnel is also a clear path of return on your content investment. And what business doesn’t want to be able to tangibly reflect ROI on its marketing? WHAT IS A CONTENT MARKETING FUNNEL? A content marketing funnel is a system that introduces new leads to your business through different types of content. These leads are then converted into possible customers by progressively “funneling” them through more types of content. Many marketing gurus split the funnel into numerous parts, but there are generally three points that you need to remember: Top of the funnel (ToFu) focuses on brand awareness and site traffic. ToFu content grabs attention. Middle of the funnel (MOFU) focuses on lead generation and nurture. MOFU content educates and informs. Bottom of the funnel (BOFU) focuses on conversion to paid service or product. BOFU content is personalized and product focused. While a website is a necessary part of a business: it is not efficient or even practical when it comes to selling a product/service. This is where your online funnel comes into play. A funnel is like having the best salesperson on earth. Instead of driving people to your website, and hoping that they with submit their info to your pop-up: turn the pop-up into a landing page (i.e. create a squeeze-page funnel), and drive people to that landing page first where you build a list. The list generated from your online funnel is your money, and the email automatons and cart abandonment solutions we setup for you will convert to a customer in addition to the sales generated directly from the landing pages.