Planning, creating, and sharing of valuable content to attract and convert prospects into customers, and customers into repeat buyers to loyal customers, considering the organization's objective and competitive advantage of your product, we might need to update the buyer persona or developing an empathy map or analyze the organization products and analyzing the competitors, and in the end we will measure the campaign results.

To summarize in points (4Ps):

• Identify, select, and develop a product
• Set the price
• Select the distribution channel to reach the customer where she is (place)
• Plan and execute a promotion strategy
• Measure the feedback of the campaign