Content Marketing is about one thing, and one thing only, turning prospects into buyers. However, an effective content marketing strategy is about so much more than just creating content... After all, anyone can create content. What makes it effective is knowing what to produce, what anchor text to use and keywords to target. Then you have to know where to place this content for maximum impact. That is why a complete and comprehensive content marketing roadmap is so essential. Drawing on over ten years of experience (and with a little help from some excellent software!) I analyse your websites current performance and create a map of the ideal backlink profile to propel your site to the top of the rankings. The next step is to, over time, actually build the links that will drive the traffic that will organically improve your results over time. It's vital that we take our time at this point, creating a lot of content quickly and then just stopping can negatively impact on performance. Much better to keep to a slower, but more regular release schedule. And, because the strategy is 100% organic and natural in its approach to link building, you can be sure that it's also 100% future proof. Google never has, and never will punish anyone for good content. Only for trying to use shortcuts and cheat the system.