Expert at traffic/lead growth through top-level content marketing strategies. I help companies create a complementary ecosystem of content marketing efforts where blog, website, social media, email marketing, SEO etc. all work together to meet bottom line business objectives. Equally as important, I give companies the tools and process necessary to run marketing experiments and track/measure direct ROI from these marketing experiments, so time/money is spent in the most effective areas. Your entire marketing strategy is a funnel, from initial contact with a prospect (website visit, seeing a flyer, watching a commercial, becoming a social media follower, etc.) all the way until the prospect becomes a paying customer. I help you: - build a comprehensive marketing strategy focused on your business' KPIs - create relevant content that engages your target audience - distribute that content where it has the biggest impact on your target audience - write copy and CTAs with the highest conversion rate and best SEO - test everything, measure ROI effectively, and make lightweight improvements on the fly based on the data - implement tracking to see how prospects interact from top of the funnel all the way to the bottom when they become a paying customer