Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer. Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation. In today’s market place, the process of Marketplace Due Diligence has been streamlined by collecting the information in digital format (mostly PDF) and sharing it online in a virtual data room. This has tremendous advantages over the distribution of paper or other digital media such as CDs, because large amounts of digital data can be shared online with many people in a matter of minutes.