Andrew Tsirer, MBA runs own marketing agency for the 18 years. As a savvy consultant, has written dozens of white paper and reports. All set up with luxury brands entering Russia in the 2000s. He provided marketing for Givenchy, Pucci, Ungaro and other stores. Andy found out all about Russian Hi Net Worth Individuals then. There was also aid Italian sportswear Lotto. For PR, he had interacted with Forbes, ??mmersant, Izvestia, and others more. Today, Andy writes for the Impress Media - the Russian investor’s flagship press. After the crisis of 2014, Clients tasks became complex. This required advanced IT tools such as Data Mining and CRM. Andrew created a new website to integrate all these supports. He has under a belt a medical degree. Thus medical writing, as well as inbound marketing for clinics, is one of the lines of his business. All the same, his interests include not only Data-driven marketing but also FemTech and PropTech. Andrew has written a book How to create a loyalty program in-house. See his content in the Russian online at http://www.zirer.org/