Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. keep in mind the following standers Plan content strategy, create content, distribute and promote content, optimize Website UX and landing pages, measure impact - social media landscape - social media channels - social media content - implement and monitor campaigns- measure impact market content – email marketing “ generate a list, creating effective mail campaign, create an email plan measure impact .full awareness with A\B test and CAN-Spam low