Find creative ways to use integrated e-commerce/email/web/social media campaigns to reach new customers and connect to target audiences with compelling messages. Get insights and achieve measurable results by reviewing and monitoring feedback and data [SEO, Google Analytics] on each campaign. • Create a network of users by offering relevant content (social media, blogs) Work with organizations to automate their lead generation efforts, helping track prospects and feed them to CRM system (i.e. salesforce.com). Monitor marketing campaigns and measure response rate and other benchmarks: lead generation rate, subscription rate, web traffic, conversion rate and press mentioning. For Jorsek/easyDITA, I implemented a comprehensive business-to-business inbound marketing plan that tripled web traffic worldwide, quadrupled lead generation and doubled revenue in 18 months. Performed market research, gathered Voice of the Customer, then planned and delivered content marketing strategy (blogs, email, webcasts, white papers, video, social media) that positioned easyDITA as a thought leader in the content management industry. Tracked lead generation efforts in Hubspot and Salesforce. • Blog: http://easydita.com/when-do-you-need-a-dita-consultant-and-why/