Words are hard. I can help. Whether you're establishing a brand identity or just need a sounding board as you create marketing materials, I can assist in every step of content creation - from big-picture strategy down to final copyediting and proofreading. I'm a marketing consultant, but I don’t focus on KPIs or optimizing data. I don’t need to see your analytics or number of Twitter followers. What I do is the “soft” side of marketing: How do I organize this website? Is the wording in my About Us okay? Is this PowerPoint engaging? Do I sound rude in this email? In other words, is my message the right one, and am I communicating it effectively? Projects I've loved working on: Product catalogs, particularly structure and organization Website content architecture (site maps, user journeys)