At its core, advertising has always been about telling a story to sell a product. Today, the selling and the storytelling are so intertwined that it’s difficult to discern where one ends and the other begins. Audiences expect brands to support them throughout their purchasing journey with entertainment and information in real time. As a result, brands need to create content on a massive scale and deliver it when and where consumers want it. Our approach to content strategy gives us an edge in creating content to help brands succeed in this new world of real-time marketing.