Your audience values consistent content because they want to stay up to date with their favorite brands. I dedicate time every day to keeping your social presence fresh with engaging content optimized for each specific platform. Every brand speaks to a different type of customer on different platforms, and I specialize in creating cutting-edge content that stands out in the feed. Producing engaging social media content isn’t a matter of luck, but rather, a science. To make sure my creative decisions are sound, I diligently A/B test creative concepts with different audiences to determine the small intricacies that can make or break a social campaign. While one color scheme might be more aesthetically appealing to the eye of a graphic designer, oftentimes another color scheme performs better online. During a campaign meant to increase awareness on the millions of homeless pets for one of my clients, I found that the target audience engaged with a red graphic much more frequently and at a lower cost per result than a similar blue version of the graphic. Within 3 days, I was able to see which piece of content performed the best and allocated the rest of the campaign budget accordingly to get the most results. This process saved the client thousands of advertising dollars on otherwise under performing ad creative.