Good quality content positively affects your brand image and sales. As a content/blog writer I believe that understanding what the client stands for and the objective that they are aiming to achieve through the write-ups/articles is of utmost importance. Most of my work experiences include a wide variety of technical content, finance-related topics, soft skills, banking, home decor, the automobile industry, LED technology, etc. All I do is research on the topic, present it uniquely(making sure the SEO standards are met), keeping in mind the identity of the client's brand.