With over 10 years of experience, writing has become my dream job. In the last decade, my passion has become my ultimate profession. Here are some of my core competencies that let me stand out in the ever-growing industry of content writers. 1. Before writing an article, I understand the audience. Marketers call it creating a "buyer persona." If I know who my readers are, I can write what they want to read. 2. Before writing, I perform keyword research. For Instance, “content writing” is a better keyword than “content writer,” thus I create titles according to the keyword search. 3. I keep an eye on the competition. What successful content is shared by others in your industry? A competitive content audit gives me a ton of information. Not just about what your competitors are sharing, but who is linking to their content, blogging about it, tweeting it out and posting it elsewhere. 4. Crafting a catchy title is my specialty. After I have keyword, competitor and reader knowledge, I take the time to choose the best subject and craft a title that will interest readers. The title compels people to read. The most important words on a post are the title and the meta description.