Produce well-researched content for publication online and in print Organize writing schedules to complete drafts of content or finished projects within deadlines Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content Communicate and cooperate with a writing team, including a content manager, editors, and web publishers Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results