The job of a content writer is to create print and digital content for companies that provides information or showcases the products or services they offer. To develop content that accurately reflects company ideals, content writers often research the material they need to write each article or product description. They collaborate closely with a content manager and clients to write according to a company's editorial style. An effective writer works independently and consistently meets deadlines.

 A digital content writer writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.  Digital content writers create messaging, marketing materials, and various forms of digital online copy that can be used by an organization to sell or promote services, increase brand awareness, etc.

Creative storyteller within brand standards

Digital content writers are creative storytellers within brand standards. While they are not asked to manage a company brand, they follow company brand guidelines to ensure their messaging is consistent with company guidelines/value/mission. Digital content writers are skilled at developing and promoting a company brand, service, or product through the various digital content they produce.

Produce and publish

The best digital content writers are able to successfully contribute to a wide variety of digital content platforms – websites, blogs, videos, mobile, social media, and more. Digital content writers usually have experience using content management systems and managing/editing websites. They will often write, review, edit and publish content they write, as well as that of others, if applicable.

Understand digital marketing/SEO best practices

While digital content writers are not expected to be SEO experts, they should understand the difference between writing for various digital project channels (like a website, email, and social media). Digital content writers should also be able to generate content that is found in online searches and incorporates SEO best practices and guidelines.