One reason is that blogging is the most common type of content writing, and another reason is that blogs have a wide range of business benefits. Your website is a huge piece of content writing that is often overlooked as content. From writing each page to creating Frequently Asked Questions or a resource center for customers, your website is often the first point of contact for potential customers. I can see exactly where the opportunities are to fill the gaps in the content and see which content is succeeding and getting the most clicks and conversions.