I've been in advertising as a copywriter since 2013 and from there on I've worked on brands and institutions of various fields in all dynamics. From concept development to communication strategy and branding campaigns, I've used core ideas and USPs of the brand/company to steer itself right into the consumer's driveway. My focus is always to build up the core strengths of the brand and showcase them to the audience when and where they need it. Its about providing solutions and better solutions to them so it only makes sense if the work focuses solely on that.