Create and improve your website, with the following benefits. Increases Search Engine Rankings, Boosts Conversions, Creates a Voice for Your Business, and Gives Old Content New Life. Content that’s super easy to read and share is of the keys to great content. You can have a post written by the world’s top copywriter. But if that post is hard for people to consume, no one will read it. Here are a few tips to help make your content easier to consume, skim and share.