Copywriting is the creation of text for the advertisement or marketing of one specific company. It aims to raise brand awareness and persuade an audience to take a particular action, such as purchase an item. To do this, copywriters make their content interesting and memorable. Copywriting highlights a product's features by structuring it in the best possible perspective through brainstorming creative ideas.

Some forms of copywriting include:

• Brochures

• Billboards

• Email campaigns

• Landing pages

• Magazine advertisements

• Press releases

• Radio scripts

• Sales emails

• Social media posts

• Taglines

The main difference between copywriting and content writing is that copywriting aims to persuade; content writing aims to inform. Copywriting usually contains concise and consumer-friendly language; content writing tells a story with a visible page structure and long-form text.