Copywriting is the creation of text for the advertisement or marketing of one specific company. It aims to raise brand awareness and persuade an audience to take a particular action, such as purchase an item. To do this, copywriters make their content interesting and memorable. Copywriting highlights a product's features by structuring it in the best possible perspective through brainstorming creative ideas.
Some forms of copywriting include:
Brochures
Billboards
Email campaigns
Landing pages
Magazine advertisements
Press releases
Radio scripts
Sales emails
Social media posts
Taglines
The main difference between copywriting and content writing is that copywriting aims to persuade; content writing aims to inform. Copywriting usually contains concise and consumer-friendly language; content writing tells a story with a visible page structure and long-form text.