Content is king in business/brand, irrespective of the quality of service or goods, your content is the blood in the veins of your marketing body. Your content is the fuel in the engine of your successful marketing approach. Everything rises and falls on your consent, even when you abide by all the rules and laws of visibility, your content either rewards your visibility effort or makes it a frustrating experience. From getting the attention of your first customer/audience, and converting them to loyal and consistent customers/audience is still dependent on your content.
From increasing your open rate to retaining your audience, expanding your customer pool, and reaching out to a cold audience, or warm audience, you still heavily depend on content. Even as basic as a product description (never underestimate the power of the basics), having a great product is not just enough. Hence, you need to take content seriously.
If you feel this appeals, to you, then you have found a lasting solution for your content writing, copywriting.