A good content writer is someone who can write and provide you with any type of well-written content, the essence of which is unique and engaging. Writing, in and of itself, is a vast topic, but today I’ll be sharing 20 essential skills you need to have to be a successful content writer. Communication is a two-way activity and any writer who ignores any one of the ways and writes deliberately without knowing anything about the reader is a flop writer. If you don’t know who you are writing about or who your audience is, then it is like shooting an arrow without aiming. You need to conduct a study and market research on your audience, just like marketers do, by using a buyer’s persona and other methodologies.