- Plan and implement a content strategy for each campaign from ideation and asset creation to drafting and publishing both for the long-term and in response to hot topics. Create compelling content in a variety of forms, including contributed articles, press releases, Q&As, blog posts, info-graphics, and social media posts. - Set expectations around content sharing practices, repurposed and repackage existing content, update all digital channels, and ensure a singular consistent voice. Build and manage a content/editorial calendar aligned with the customer journey to engage target audiences. - Partner with the user experience team, analytics, and project managers to constantly improve delivery of content and the user experience.