We’re all familiar with some or the other tradition that has either been long forgotten by us or evolved into something completely futuristic. And, this stands correct in the world of technology as well, change is always imminent. But, maybe not all traditions are meant to change so quickly, like ‘written content’ Content-writing for each site is the most “customized” piece of work, or in other words the most customer-centric work in the entire process of website building. What is certain though, even today at least from the technological stand-point, ‘written content’ happens to be the only form of dialogic interaction between a person and a website. Now, our best assumption is that if it happens to be ‘your’ website that a person is interacting with, you’d most probably want it to interact/talk/behave like - you - would - in person. That’s what we do. We bring your persona onto your website. That’s the entire point of a website right? The way we look at it, a website’s success depends on its ability to imitate one’s persona, the one it belongs to precisely. Of course, semantic search has now made its way into the content-making world. Google, the biggest spider on the web, the biggest fish in the sea, the fattest lady on the opera, think of them as you may, but what’s important for us to know is that they’re finally done with all the unrequired spam content across the entire web. This means that now there is room for user sensitive, interactive content meant for humans first and then the googlebots. And fortunately for you, that’s what we’ve been practising all this time!