Content marketing is one of the most successful techniques that professional marketers use to create brand awareness and reach a larger audience. Notably, content marketing can increase brand awareness by at least 37%.
At least 60% of B2C marketers have set a documented content strategy. Also, 86% of the most successful companies and organizations have employed a team or someone that is in charge of their content marketing strategy. The stats on digital marketing also show the significance of content writing in marketing campaigns.