Content writing is the practice of creating web content that is effective, informative and engaging. Content Writers use a variety of formats such as blog posts, articles, web copy, and social media posts to reach target audiences and inform them about products and services. Content Writers are expected to have a good understanding of SEO guidelines, to create content that is optimized for search engines, and to ensure a website’s content is up to date and relevant. Content Writers must also be able to research topics and provide accurate and objective information. Content Writers should also be able to write compelling headlines and titles to draw readers in and keep them engaged.