Researching industry-related topics (combining online sources, interviews and studies)
Writing clear marketing copy to promote our products/services
Preparing well-structured drafts using Content Management Systems Submit work to editors for input and approval
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Promote content on social media
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images and tone)
Update website content as needed