In my book, the key to writing good content is to not bore your audience to death. An effective writer needs to either amuse, educate or challenge its readers. This is the idea of giving value to your readers while simultaneously feeding the search spiders. And this is what I do. I create content that tries to draw in readers and make them want more. I try to make them feel that they actually got something out of it, rather than just the usual "uhuh" reaction. It's not just about feeding the search spiders, but about establishing a connection with readers. Because at the end of the day, its not how good your SEO campaign is, but rather how well you "humanized" your website.