Develop content strategy aligned with short-term and long-term marketing targets Collaborate with marketing and design teams to plan and develop site content, style, and layout Create and publish engaging content Edit, proofread and improve writers’ posts Liaise with content writers to ensure brand consistency Optimize content according to SEO Manage content distribution to online channels and social media platforms to increase web traffic Develop an editorial calendar and ensure content team is on board Ensure compliance with law (e.g. copyright and data protection) Stay up-to-date with developments and generate new ideas to draw audience’s attention