Getting under the skin of your website is the first step in optimisation and leads us towards effectively improving conversion rate. Using a combination of qualitative and quantitative behavior analysis, we uncover barriers and provide detailed recommendations that will improve your bottom line. The audit will lead to detailed, quick-win, actionable recommendations categorised by our 6 key dimensions, laid out in a suggested roadmap towards achieving your success targets within the given time frames. These will be the changes and plans that we will propose to test with, towards improving your conversion rate. We have a broad range of effective tools to choose from in order to achieve the best results. Our 3-step audit process Just so you understand what happens when you come to us for an optimization audit as part of your marketing strategy, we've devised a process guide. Step 1: Consultation We meet with you to obtain a clear understanding of how your site flows and what the conversion events are. This allows us to define a conversion path or funnel that we investigate to find its strengths and weaknesses. We may need to install analytics and user behavior tracking code in order to harvest all possible and relevant optimization data (depending on what’s required, some technology costs may be incurred, but we will let you know before implementing). Step 2: Research We carefully document your visitor website interaction and analyse the performance across the conversion paths from start to finish. This is where we identify the hidden issues that can creep into your website and that prevent users from completing goals with minimum effort. We'll document our findings and recommendations including appropriate heat maps, eye-tracking reports, funnel reports, analytics data and even live user video. Step 3: Recommendations The last part of the audit process is to provide detailed, actionable recommendations. These are the changes we believe you should test first that will most benefit the conversion rate of your website. Should you wish to develop our ideas into pages for testing, then the audit document can be used as the foundation for your conversion optimisation plan. Next steps Following the optimisation audit, we suggest an optimization plan where we can design, build, set up and run experiments for you using the testing platform of your choice and report on the results, advise how to make further improvements and develop your website optimisation strategy. Have questions? Just ask us, it's simple.