Every business client wants the same thing: traffic that turns into sales. So how do you as a digital marketer give your clients what they want? Conversion rate optimization (CRO) is a web development strategy that is especially targeted at addressing issues that hinder a website’s ability to improve its sales conversion percentages. We have designed our CRO services to meet sales objectives such as: Converting traffic to leads Once your digital marketing efforts on behalf of your clients (SEO, Adwords, Email Marketing) have succeeded in generating traffic to their website, the next step is to convert that traffic into real, bottom-line sales. SEO Resellers Australia offers a 6 month long CRO process. This process involves: conducting analysis and making recommendations, implementation of recommendations (an additional fee applies), testing changes and reporting results.