Copywriting services help businesses create persuasive text that encourages the reader to take a specific action, such as buying a product, signing up for a service, or donating money. Copywriters like me typically write short-form content, such as ads, brochures, and newsletters.
Content writing services help businesses create informative and engaging text that educates, entertains, or inspires the reader. Content writers like me typically write longer-form content, such as blog posts, articles, and white papers.
Both copy writing and content writing services can be essential for businesses that want to reach and engage their target audience. Copy writing services can help businesses generate leads and sales, while content writing services can help businesses build brand awareness and authority.