Content for websites. Every website has a specific target audience and requires a different type and level of content. Content should contain words (key words) that attract and retain users on a website. Content written specifically for a website should concentrate on a specific topic. It should also be easy to read, offering the information in easy to understand clusters or laid out in bullet points. Most story pieces are centered on marketing products or services that the website is selling or endorsing, though this is not always the case. Some websites are informational only and do not sell a product or service. In those instances, the content should be geared toward helping to educate the reader while providing them with complex information in a way that is easy to understand and retain. 1. Analyze all the tasks before sending to the content writer, and to give a task regarding promoting for the particular website given for reference URL. 2. Check for keywords or generate a keyword and give it to the writers to use in the article, and provide them with the limitations for the keywords. 3. Create or edit copy to inform the reader, and to promote or sell the company, product or service described in the website. 4. Produce content to entice and engage visitors": so they continue browsing on the current website. This operates on the premise that longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers. 5. Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking. 6. Create content that allows the site visitors to get the information they want quickly and efficiently. Efficient and focused web content