Hello Here's what I mean: A copywriter may be able to produce what you want. But I produce what you need. Or to be more precise, I produce what your audience needs to do what you want. Now, doesn't that make much more sense? After all, words have a significant impact on the way people think and perceive the world around them -- from products and services to people and relationships. Which naturally influences the actions they take. Understanding this phenomenon, and combining it with the ability to immerse yourself in the audience, is how you create great copy. At least, it's how I create great copy. And I'm like an FBI profiler in that sense -- you know the psychological professionals that delve deep into the minds of serial killers to figure out their next move, where they will strike next. Only instead of serial killers, it's your audience. Unless your audience IS serial killers, in which case you're on your own.