Senior Copywriter and Brand Strategist: I am an innovative Sales and Marketing professional. I have a passion for people and igniting brands. I embrace a human-centric approach to create exceptional brand experiences from start to finish. I transform complex concepts into easily digestible narratives. I have experience in fast-paced corporate environments and agile startup settings, working in remote and hybrid settings. I leverage team collaboration and customer insights to maximise outcomes and enhance the customer journey and experience.
I build authentic brands on integrity, core values and good old-fashioned ethics to raise your reputation, build trust and nurture passionate and brand loyal fans. We ignite the human connection with empathy-rich, value-driven, human-centric content.
I believe we can change the world when we are authentic and work with purpose. I am raising the bar of modern marketing to help you build an Impact Empire!
MARKETING CAPABILITIES
Experienced in diverse industries & markets: Target Markets: B2B, B2C, & D2CGlobal Experience: South Africa and Africa, United Kingdom, Denmark
Industries: Conferences & events, sports betting, FMCG, Construction, Saas and Tech, Education, Health and Fitness, Organics and Sustainability
I am skilled in all aspects of copywriting
Copywriting Assets Skills:
Brand ID: Creating professional Brand Voice Guides and comprehensive Customer Avatar GuidesCopywriting for: Websites, blogs, social media, video script and editing, articles, white papers
Campaigns: Fundraising campaigns and product launches
Full Sales Funnels: Adverts, landing pages, lead magnets, lead generation, email sequences and sales pages
Copywriting Formats: Long-form copy and short-form copy
Personal Brand Development:LinkedIn: Profile Overhaul and optimisation - banner, profile pic and copywriting and editing
I help you build authority, trust and credibility with your audience.
