PERFECT COPY A client once told me: “I need a perfect text.” I offered to write the copy the way I saw fit. On receiving the text, the client said it made him want to buy the product. I suppose that’s what perfect copy is. Don’t you wish there were tools to design such an impact? There are! Words, words, words. I write copy for products, services and businesses. I like to think about it as “advertising with words”. A text is not a 360 campaign, but it also needs a creative idea around which all those words revolve. The approach that takes me from job to job is this: I am the product’s most loyal fan. I write copy in three languages: English, Russian and Ukrainian.