As a PR in an education organization, I have been told that my jobs are all about the people. Either create an opinion, reinforce the opinion or change the opinion from the public, on day 1. Next thing I knew, I started sending newsletters, invitations and social media posts to inform people on my lists of what's in it from us, for them. I must say that my 20 years of translation experience is supporting this career. As someone who is holding Master of Education, I can speak not only from consumers perspective, but also educate them how and why this is the right product or service they should consider, now.