Hi, I'm John Crawford. I create professional business documents and website copy.
✅ High-Quality Business Plans, Proposals, Reports and Company Profiles
✅ White Papers (technology, finance, business, fintech, crypto, blockchain)
✅ Sales and Marketing Copy, Pitch Decks, Case Studies, Brochures, One Pagers
✅ Website Content, Thought-Leadership Articles, Landing Pages, Press Releases
--- WHY YOU NEED PROFESSIONAL COPY ---
Content is the soul of your business. It’s what you say to the world. You need to make it count. Bad copy harms your reputation. But great copy delights and captivates your readers. It works tirelessly to establish your authority, drive sales, and convert leads into loyal customers.
--- WHY CHOOSE CRAWFORD COPY ---
In 2014 I launched my Australian copywriting business, Crawford Copy, after a long career in the corporate world, including 20 years with IBM as a Project Manager, Network Manager, and Infrastructure Architect.
At IBM, I was the go-to person for mission-critical documents, due to my talent for writing about complex topics in a clear, concise, easy-to-understand manner. I wrote Business Cases, Proposals, Technical Design Documents, Reports, Statements of Work, and RFPs.
Now, as a freelance copywriter, I specialize in professional business content, particularly in the fields of technology, finance, fintech, blockchain and cryptocurrency. Check out my portfolio below for some examples of my work.
Whether you need a business plan, proposal, website content, sales copy, or white paper, I will craft clear, concise, compelling copy that sells your product, promotes your service, and informs your readers.
My copy is delivered in a crisp, fluid, conversational tone that draws the reader into your narrative and leads them irresistibly towards a powerful call to action.
Can you afford NOT to invest in professional copy?
Contact me today, and discover how the power of words can transform your business.